STRATEGIC MARKETING WORKS!
An appropriate, affordable customized marketing plan, including a focus on product publicity, is proven effective for sales growth in today’s over-saturated, highly competitive marketplace.
To stay connected, we regularly meet with industry colleagues: pertinent associations, innovators, and decision-makers. As members, we actively participate in IFDA (International Furnishings and Design Association) and ATA (Aid To Artisans) events, attend industry workshops and key international trade shows.
PRODUCT PUBLICITY WORKS!
Here’s an example. For a renowned Irish carpet producer we created a press buzz, in quantity and quality, with a traditional campaign – a press kit, a postcard mailer, personal telephone contact, and a special event.
Previously, we had targeted the Hospitality industry for this client’s bespoke rugs. Industry enthusiasm created outstanding publicity.
To amplify sales success, valuable publicity instantly becomes impressive, credible marketing pieces for direct mail campaigns, or to put on the company’s website, or to use in sales materials.
