UNITED STATES MEDIA — VAST OPPORTUNITIES
To gain product publicity for our clients we blend traditional public relations techniques and tools with those evolving in the ever-growing, transformative virtual marketplace. The avenues are plentiful. Nearly every industry has specialized Trade Publications directed at the decision-makers of that industry. Regional and national Consumer Publications are bountiful on USA news stands. Other media opportunities we pursue for our clients are Television, Radio Talk Shows, Daily and Weekly Newspapers, Syndicates, and the Internet.
Public Relations success is enhanced by knowing the media – the editors, their editorial slant, lead times, and calendars. Meeting press deadlines is imperative, but often difficult from foreign time zones.
To get the word out, in the requisite form, we prepare and distribute press kits for Trade Shows, plus e-releases for personalized e-marketing to select editors. To extend the reach beyond our extensive database, we utilize Internet distribution sources used by today’s editors, worldwide, as they look for stories with keywords that match their interest. We stay on top of published editorial calendars in order to deliver timely material to targeted print and web magazines. Today, the mega-universe of cyberspace brings opportunities never known before. We do the research and link onto appropriate websites, blogs, YouTube, and more.
Recently we achieved great press for some of our diverse clients in publications that we targeted specifically to reach niche markets - trade and consumer.
Some of these magazines are national, some are local, and the readers of all were appropriate for that client’s product.
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